Brand Naming & Identity Development


  • Corporate Title
  •  Graphic Identity
  •  Product Naming
  • Logo Design
  • Campaign Theme


The name of a company, product, event or campaign, and its corresponding graphic identity, is the foundation upon which that brands’ core characteristics are built. At b2,inc. we’ve honed a process for exploring a brand’s desired values and characteristics, defining its market position and role, constructing a clear picture of the new brand in its intended environments, and crafting a new name that is logical, memorable, and stands the test of time.

Some examples:

  • Stēl House & Home” – high-end design services and retail stores
  • Whole Health Aspen” – a national social media campaign
  • Insight to Impact” – a youth services corporation
  • 3D60” – a propriety youth assessment software tool
  • Black Saddle Bar & Grille” – a high profile resort brand

Identity Development

A logo isn’t your company or product’s brand, but it plays a vital role in communicating the brand’s intended attributes and market position. After a thorough process of discovery, learning your marketing initiatives and defining the desired qualities of the brand, we craft a powerful, distinctive, enduring mark that supports your business goals and attracts customers.

What generally emerges from a new corporate or product identity is a comprehensive presentation of the brand’s “graphic language”—graphics, photography, color palates, fonts, etc. — to consistently guide your brand’s application.

We look forward to sharing our portfolio with you!