Brand Evaluation and Development


  • Brand Strategy
  • Logo / Identity Design
  • Company / Product Naming
  • Collateral Design and Production
  • Advertising Strategy and Design

Brand Evaluation and Strategy

We take a 360° view of your company, product, or service in establishing the foundation of the brand and story. We uncover the desired rational and emotional qualities of the brand to be used for market positioning and creative development, craft the brand’s destination—its disposition, character, fundamental values and spirit—and define how it lives in its competitive environment. We have developed comprehensive and individual brand identities for major real estate projects, political campaigns, consumer products, retail outlets, and community non-profit programs.

Company / Product Naming

The name of a company, product, event or campaign, and its corresponding graphic identity, is the foundation upon which that brands’ core characteristics are built. At b2,inc. we’ve honed a process for exploring a brand’s desired values and characteristics, defining its market position and role, constructing a clear picture of the new brand in its intended environments, and crafting a new name that is logical, memorable, and stands the test of time.

Some examples:

  • Stēl House & Home” – high-end design services and retail stores
  • Whole Health Aspen” – a national social media campaign
  • Insight to Impact” – a youth services corporation
  • 3D60” – a propriety youth assessment software tool
  • Black Saddle Bar & Grille” – a high profile resort brand

Identity Development

A logo isn’t your company or product’s brand, but it plays a vital role in communicating the brand’s intended attributes and market position. After a thorough process of discovery, learning your marketing initiatives and defining the desired qualities of the brand, we craft a powerful, distinctive, enduring mark that supports your business goals and attracts customers.

What generally emerges from a new corporate or product identity is a comprehensive presentation of the brand’s “graphic language”—graphics, photography, color palates, fonts, etc. — to consistently guide your brand’s application.

We look forward to sharing our portfolio with you!