Public & Media Relations

“A loud voice cannot compete with a clear voice, even if it’s a whisper.”
– Barry Neil Kaufman

Services:

  • Comprehensive Media Relations
  • Tradeshow / Event Support
  • Social Media
  • Press Room Development
  • Content Solutions
  • Editorial Placement
  • Product Launch
  • Measurement

Managing your public brand is an essential part of an effective marketing mix. The challenge is navigating a media landscape that is increasingly crowded, highly cluttered, and rapidly evolving.

At b2,inc., we maintain an intimate understanding of the media environments and have established relationships with the players involved in the clean energy, outdoor recreation, and destination travel industries. Our experience in these sectors allows us to deliver an effective mix of B2B and consumer media relations as well as rich-content PR to help our clients reach and engage the audiences they desire.

We can:

    • Generate positive media coverage reaching clearly defined target audiences
    • Create early ‘buzz’ around new brand or product
    • Create brand visibility and credibility in key markets
    • Establish third-party credibility among influencers and channel stakeholders
    • Coordinate/compose white papers and technical materials
    • Leverage tradeshow and event presence