Public & Media Relations

“A loud voice cannot compete with a clear voice, even if it’s a whisper.”
– Barry Neil Kaufman


  • Comprehensive Media Relations
  • Tradeshow / Event Support
  • Social Media Campaigns
  • Press Room Design
  • Content Development
  • Editorial Placement
  • Strategic Product Launch
  • Brand and Campaign Measurement

Managing your public brand is an essential part of an effective marketing mix. The challenge is navigating a media landscape that is increasingly crowded, highly cluttered, and rapidly evolving. At b2,inc., we maintain an intimate understanding of the media environments and have established relationships with the players involved. Our expertise in these sectors allows us to mine stories, trends, case studies, and data that tell the right story on the right platform to a targeted audience of customers, potential customers, influencers, and channel partners.

For your company we can:

    • Generate positive media coverage reaching clearly defined target audiences
    • Create early ‘buzz’ around new brand or product
    • Create brand visibility and credibility in key markets
    • Establish third-party credibility among influencers and channel stakeholders
    • Coordinate/compose white papers, case studies, and technical materials
    • Leverage tradeshow and event presence