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Public relations and strategic communications for renewable energy, active outdoor, and community-based companies.

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Whitewater Park Engineering Firm S2O Design Taps b2,inc. for Media Relations Initiatives

S2O Design, the world’s premier river engineering and whitewater design company, has retained b2,inc. to manage its communications strategy and public relations initiatives. S2o Design will partner with b2,inc. to help promote its products and convey its unique company story.

Founded by engineer and three-time Olympian and World Cup kayak champion, Scott Shipley, S2o Design is an award-winning engineering firm specializing in innovative river engineering, restoration, and community-focused whitewater park design. S2o Design’s team of expert boater-engineers has planned, conceived, designed, and constructed some of the country’s most acclaimed in-stream whitewater parks as well as the largest and most dynamic recirculating whitewater parks in the world.

“We are excited to partner with b2,inc. because they know the outdoor industry and paddlesports really well, and we are confident in their ability to help us connect with our most valuable audiences.” said Shipley.

S2o Design has developed projects include the Riversports Rapids Whitewater Park in Oklahoma City; the National Whitewater Center in Charlotte, N.C., the largest and most profitable whitewater park of its kind in the world; Lee Valley Centre, the 2012 Olympic canoe slalom venue in London; the Durango Whitewater Park (Colo.); and the Camphill Surf Park near Wanaka, New Zealand.

“S2o Design is an energetic, talented group that is on the forefront of technology and innovation, achieving amazing results. We look forward to creating great synergy with the team,” said b2,inc. managing partner, Tim Braun.

About S2o Design
S2o Design is an engineering firm specializing in innovative river engineering, restoration, and community-focused whitewater park design. Our team of expert boater-engineers has planned, conceived, designed, and created some of the best in-stream whitewater parks as well as largest and most dynamic recirculating whitewater parks in the world. S2o Design is led by engineer, three-time Olympian and World Cup Kayak Champion and Freestyle Kayak Champion Scott Shipley. For more information, visit S2oDesign.com.

About b2,inc.
Launched in 2006, b2,inc. is a boutique communications firm that helps emerging and evolving brands engage with key audiences through strategic public and media relations, integrated marketing communications, and brand management. Carbondale, Colo.-based b2,inc. specializes in greentech, active lifestyle, and community-focused brands. www.b2inc.net

Tim Braun