b2,inc. | a communications company
Public relations for renewable energy, active outdoor, and community-based companies. Carbondale, Colorado

Brand Development


Brand Development

Our Services:

  • Brand Evaluation

  • Brand Strategy and Positioning

  • Identity and Logo Design

  • Company / Product Naming

We take a 360° view of your company, product, or service in establishing the foundation of the brand and story. We uncover the desired rational and emotional qualities of the brand to be used for market positioning and creative development, craft the brand’s destination—its disposition, character, fundamental values and spirit—and define how it lives in its competitive environment. We have developed comprehensive and individual brand identities for major real estate projects,consumer products, retail outlets, political campaigns, and community non-profit programs.